I turn strategy into ideas people can feel.

I work where brand strategy, creative development and execution meet. My role is often to connect the commercial objective with the creative opportunity — then align teams and partners around one clear direction.

I enjoy working with creative agencies, internal teams and external partners to turn ideas into campaigns that are both creatively strong and commercially useful. Whether launching a product, activating a sponsorship or adapting a global campaign for the Nordic market, I focus on making the brand feel consistent at every customer touchpoint.

I believe the best work is collaborative. I do not need to have every answer myself; my strength is bringing together the right people, asking useful questions and giving teams enough clarity to do their best work.